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96.9 Radio Humber -

General Promo Videos

Below are some of the evergreen/general promotional videos/graphics I created for 96.9 Radio Humber. 

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Our goal was to create new content to help promote the station and its focus on All-Canadian music. Due to COVID-19, the footage came from past interviews and existing assets as a part of a rebrand.

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The rebrand saw an increase in views and engagement on Instagram in particular.

Highlights

Here are some of the many videos that were created for cross-posting on Instagram, Twitter and Facebook. I tried to use a consistent colour scheme, while using a variety of graphic styles to keep content fresh and engaging.

Long Form Video 1
00:31

Long Form Video 1

One of the longer videos that were made for cross posting on Twitter, Instagram, and Facebook. This one focused on promoting the variety of content on the station, as well as the social channels.
Long Form Video 2
00:30

Long Form Video 2

This is the video that is currently featured as the cover photo on Radio Humber's Facebook page, in addition to being shared on the other platforms
Long Form Video 3
00:30

Long Form Video 3

A quick video that showcased what Radio Humber offers in comparison to other stations, as well as how to listen live at any time.
Instagram Story - Version 1
00:10

Instagram Story - Version 1

One of the Instagram stories I created that was designed to highlight one of the many artists played on the station, to highlight the "All-Canadian" content (Alessia Cara is featured here)
Instagram Story- Version 3
00:14

Instagram Story- Version 3

A quick Instagram story that highlighted some of the artists played on the station
Instagram Story- Version 2
00:14

Instagram Story- Version 2

This Instagram Story focused on the performances that were exclusive to the station (continuing to use the "Hey Google" themes in the long form videos)
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