96.9 Radio Humber -
Band Together Promos
Below are a few of the promo videos for "Band Together", an original video series from 96.9 Radio Humber. These promo videos were created for cross-posting on Twitter, Instagram, and Facebook. The series was created during the COVID-19 pandemic and showcases exclusive live performances by a wide variety of Canadian artists.
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Our goal was to inform listeners to catch up on already released episodes of the series, and to look out for new ones
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The series is still going strong well after its launch, and you can check out the lineup of performances on Radio Humber's YouTube channel.
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Highlights
When creating the promotional videos, I wanted to ensure that viewers got a well-rounded look at what the Band Together series was. So, I divided the videos into: performance previews, general promotions, and soundbites of the storytelling that that artists would bring in between songs in their sets.
